Purple NewDay Mattress Review

Based on Q&A session with our Chief Sleep Science Editor, www.SmartMattressBuy.com

Last updated | January 31, 2024

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Purple NewDay Mattress


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Purple NewDay Mattress

By Brand: Purple
3.5 out of 5.0
$1295 $995

Product Description

Purple NewDay Mattress is a recent addition to the Purple Mattress collection. It was launched in May 2023 with unique GelFlex® Grid technology. This mattress has a medium firm feel (6.5 out of 10).   The mattress delivers pressure relief, support, and temperature balance. This 8” high, additional edge support foam mattress is targeted at budget-conscious shoppers.

Q1. What is unique about the Purple NewDay Mattress? Does it provide superior cooling, comfort, back support, and pressure relief?

Purple NewDay mattress offers several unique features:

  • Purple GelFlex® Grid is a unique mattress technology that offers several benefits. It provides less sinkage, meaning you won’t feel like you’re sinking too deeply into the mattress. This can be beneficial for maintaining proper spinal alignment during sleep. Additionally, the Purple Grid offers higher motion transfer. This means that movements on one side of the bed are less likely to be felt on the other side. This helps to reduce sleep disturbances for couples.
  • The Purple Grid also provides higher levels of bounce compared to average mattresses. This can make moving around on the mattress easier and change sleep positions without feeling stuck. It offers instant adaptation, meaning there is no delay in the mattress’s response to your movements. This quick response can lead to fewer sleep disturbances throughout the night.
  • To address pressure points and promote comfort, the Purple Grid incorporates a 2″ GelFlex® Grid. This layer helps ease pressure on joints, relieves morning aches, and promotes a cool sleeping environment. The GelFlex® Grid is instantly adaptive, providing support and comfort based on your body’s contours.
  • To ensure the longevity and stability of the mattress, the Purple Grid includes Edge Support Foam. This helps maintain its shape over time and provides stability around the edges.
  • The mattress also features a breathable SoftFlex cover that lays smoothly over the GelFlex® Grid. This cover helps maintain airflow and promotes a cooler sleep experience.
  • For all-over support in any sleep position, the Base Support Foam is utilized. This foam layer provides comfort and support and is made from hypoallergenic materials. It is also CertiPUR-US® and Clean Air GOLD certified. This indicates that it meets rigorous standards for low emissions and chemical content.

Purple NewDay Mattress has below-average edge support and a thinner comfort layer. The GelFlex® Grid, SoftFlex cover, Edge Support Foam, and Base Support Foam work together to provide pressure relief, adaptability, breathability, and support throughout the mattress.

Q2. How firm is Purple NewDay mattresses?

Firmness is subjective and can vary depending on the sleeper’s weight, shape, and size. The firmness of a mattress reflects how firm or plush the mattress feels when you lie on top of it.

A medium-firm mattress is most suitable for average-weight sleepers. Purple NewDay is a medium firm mattress with a rating of 6.5 on a rating scale of 1-10. It is designed to have a smoother and more cushioning feel than a firm mattress.

Q3. How thick is Purple NewDay Mattress?

Purple NewDay Mattress is a specialty mattress and is approximately 8” in height.

Q4. Is Purple NewDay Mattress Safe?

The mattress is manufactured without harsh materials and chemicals. Purple NewDay Mattress is made from hypoallergenic materials that are both CertiPUR-US® and Clean Air GOLD certified. This means the foam is made from environmentally friendly compounds. Further, it does not contain ozone depleters, formaldehyde, mercury, lead, and heavy metals.

Q5. What sizes are available for Purple NewDay mattresses?

Purple NewDay Mattress comes in six standard sizes from twin to California king. Available sizes – Twin XL, Full, Queen, King, Split King, and California King.

Q6. Briefly discuss Purple NewDay’s policy on shipping, delivery, risk-free trial, and warranty?

  • Shipping for the mattress is free within USA at no extra cost. Once your order is processed and the mattress is made, it should take three to eight business days to arrive at your doorstep.
  • Purple NewDay Mattresses offer a White Glove Delivery service, which provides professional mattress installation. However, you must place your order over the phone to avail of this service. This service ensures that experts adequately set up and install your bed.
  • Purple NewDay offers a 100-Night risk-free trial. This 100-night trial begins the same day the mattress gets delivered to your doorstep. You can keep the mattress for 21 nights. This gives you ample time to test and check whether it meets your individual needs. This extended trial period allows you to experience the mattress and decide if it fits you.
  • Purple NewDay offers a 10-year limited warranty on mattresses purchased directly from Purple’s authorized retailers located in USA. This warranty is only applicable if the customer uses the product for personal consumer use. The warranty is no longer valid after any resale, whether new or used. An original evidence of purchase, law tags, and official warranty documents are required to file a warranty claim.

Pros & Cons

Q1.Who would you recommend the Purple NewDay mattress to?

Purple NewDay Mattress offers instant adaptive support from the GelFlex® Grid to sleepers at a reasonable price. It is recommended for sleepers, who

  • Prefers medium-firm mattresses
  • Prefers to sleep mainly on the back and stomach
  • Sleeps hot during the night
  • Requires targeted pressure relief
  • Prefers decent edge support
  • Prefers limited motion transfer
  • Weigh 130 to 150 pounds

Q2.Who should avoid Purple NewDay mattresses?

Purple NewDay mattresses are not recommended for sleepers who

  • Tends to sleep right at the periphery of the bed
  • Prefer a more luxurious sleep experience
  • Prefers a more luxurious sleep experience
  • Firmness Preference
  • Weigh more than 150 pounds
  • Share mattress with partners


Firmness measures how soft or firm a mattress feels when lying down. It indicates the level of support and resistance to pressure a mattress provides. Firmness is typically measured on a scale of 1 to 10. In this scale, 1 refers to the softest and 10 the firmest.

Different people have varying preferences when it comes to mattress firmness. A suitable firmness level for a mattress depends on various factors. These include personal preferences, body weight, sleeping position, and any existing medical conditions.

Purple NewDay mattress has a firmness rating of 6.5 out of 10, which falls within the medium-firm range. Medium-firm mattresses are suitable for a wide range of sleepers, as they provide a balance of support and comfort.

However, in the case of Purple NewDay mattress, additional factors contribute to a limited target audience. The unique construction of Purple mattresses sets them apart from traditional mattresses.

The Purple Grid™, a hyper-elastic polymer material, is a key feature of the Purple Newday. It provides pressure relief and support while promoting airflow to keep you cool during sleep. Further you can take your pick from the list of cooling mattresses to reduce night sweats.

Material & Construction

Q1. What are the unique technology, design, and materials used in the construction of the Purple NewDay Mattress?

Purple NewDay Mattress is 8″ deep, featuring two layers and a combination of GelFlex Grid and foam layer.

  • Layer 1: The top comfort layer is made of 2″ GELFLEX® GRID material (Hyper-Elastic Polymer). This layer is directly below the cover and is wrapped in perimeter foam for additional edge support. This comfort layer’s grid structure provides good pressure point relief. Further it’s the cooling gel infusion is designed to reduce overheating. It is used for non-toxic moisture-wicking treatment as well.
  • Layer 2: Beneath the Purple grid, there is a 6″ Polyurethane support foam base. The Non-Slip Bottom Panel is 65% Rayon and 25% Polyester. It provides extra support and a structure to the Purple NewDay Mattress. The bottom layer provides a durable base to prevent sinking and sagging. This layer stabilizes and provides significant support with less bounce.

Edge Support Foam: This additional perimeter edge support foam helps improve the edge support of Purple NewDay Mattress. The thickness of the perimeter edge foam is 4.0″ at the edges and 10.0″ at the head/foot of the mattress. This layer increases durability, and makes it easy for the sleepers to get in and out of bed.

The two layers of the Purple NewDay mattress are wrapped in a very soft cover both on the top and the base. The mattress has a stretch-knit SOFTFLEX cover with a geometric stitching pattern. The cover has a smooth and clean feel. It is a breathable, stretch material that flexes seamlessly.


Purple NewDay Mattress
Materials & Construction (1=Least, 5=Best) (3.75/5)
Repositioning (1=Least, 5=Best) (3.50/5)
Comfort (1=Least, 5=Best) (3.75/5)
Cooling (1=Least, 5=Best) (3.25/5)
Motion Isolation (1=Least, 5=Best) (3.50/5)
Edge Support (1=Least, 5=Best) (3.25/5)
Overall Rating 3.5/5
Rating Scale: 1 = Average, 2 = Good, 3 = Very Good, 4 = Excellent, 5 = Winner



Q1. How would you rate Purple NewDay Mattress from a repositioning & responsiveness perspective?

Responsiveness refers to how quickly a mattress adjusts to your movements as you change sleeping positions. A responsive mattress will adapt and contour to your body, providing immediate support and conforming to your shape. A responsive mattress can help prevent the feeling of being stuck into the mattress. This allows easier movement and repositioning.

Repositioning, on the other hand, refers to how easy or difficult it is to change your position on the mattress. A mattress with good repositioning allows you to move and change positions with minimal effort. Both responsiveness and repositioning play a role in overall comfort and support while sleeping.

Purple NewDay mattress is known for its fast material response time. This means that it recovers quickly when pressure is applied and released. Its level of responsiveness is at par with other high-performing mattresses. The instant recovery speed ensures that sleepers can easily move around on the mattress.

Purple NewDay mattress has a high level of bounce. Several factors contribute to this. Its thin total mattress height of 8″, thin cover, 2″ gel layer, and dense 6″ support base are contributing factors. When someone comes in contact with the mattress, it quickly absorbs and returns the energy, resulting in a higher level of responsiveness.

These repositioning and responsiveness features of the Purple NewDay Mattress adapt to your body’s needs. This helps in comfortable repositioning and ensures consistent support throughout the night.

Comfort, Back Support, Pressure Relief


Q2. How would you rate the cooling and overall temperature control characteristics of Purple NewDay Mattress?

Purple NewDay mattress is designed to offer cooling and temperature control characteristics to help promote a comfortable sleep environment. This is due to the 2″ gel pad made of Purple’s hyper-elastic gel polymer grid (GelFlex® Grid) and its 6.0″ support foam. Further, its grid design allows for ample airflow throughout the mattress, helping to dissipate heat and prevent it from being trapped around your body.

The open-grid structure of the Hyper-Elastic Polymer also helps to promote better breathability, allowing for enhanced ventilation and heat dissipation. Breathable SoftFlex cover material lays smooth over the instantly adaptive GelFlex® Grid. The cover is designed to be moisture-wicking, helping to draw away excess heat and moisture from the body.

This can be beneficial for individuals who tend to sleep hot or experience night sweats. Overall, it helps in maintaining a cooler surface temperature.

The gel layer of the Purple NewDay doesn’t retain heat and has good airflow due to its grid design. However, problem may arise due to the less breathable support poly foam beneath it. With only 2″ of material separating sleepers from the support foam, heat can get retained. This may gradually warm up the mattress.

Cooling & Temperature Control


Q3. How would you rate Purple NewDay Mattress for providing comfort and pressure relief to sleepers?

Comfort refers to a subjective feeling of satisfaction, and relaxation while lying down or sleeping on a mattress. The spinal alignment and pressure relief of a mattress is important in deciding which one to buy.

Pressure relief is the ability of a mattress to alleviate pressure points. These can develop when certain parts of the body bear more weight than others during sleep. When you lie down on a mattress, areas like hips, shoulders, and lower back tend to sink deeper into the mattress due to their curves and protrusions.

Unfortunately, not all mattresses deliver perfect pressure relief along with comfort and spinal alignment. Spinal alignment and pressure relief capabilities vary with weights, body shapes, and sleep positions across sleepers.

A mattress with good pressure relief will have a combination of factors that work together to achieve this. These factors may include the materials used in the comfort layers, which can contour the body and relieve pressure. The thickness and density of these materials can also play a role. The overall firmness or softness of the mattress, as well as its support system, can influence pressure relief.

Purple NewDay mattress is designed to provide comfort and pressure relief to sleepers. The mattress features a unique Hyper-Elastic Polymer grid system. This is engineered to provide a balance of support and pressure relief. The support foam, and its pushback, may help to relieve pressure points in areas like the lower back and shoulders.

The 2″ GelFlex® Grid structure of the Purple NewDay mattress is designed to adapt to body’s shape. It also provides targeted support where it’s needed most. It helps to distribute weight evenly, relieving pressure points and reducing the likelihood of discomfort or pain.

Purple NewDay mattress falls in the medium-firm range, which is generally suitable for a wide range of sleepers. The Hyper-Elastic Polymer grid also offers a responsive surface that can contour to the body’s curves. This creates a customized level of comfort. It has a bounce and resilience that can provide a supportive and comfortable sleeping experience.

Motion Isolation and Sharing a Bed


Q4. Does Purple NewDay Mattresses provide reasonable motion isolation when sharing a bed with others?

Motion isolation refers to a mattress’s ability to minimize or absorb the transfer of motion when one person moves on the bed, preventing that motion from disturbing or being felt by another person sleeping beside them. In other words, it is the extent to which the mattress can isolate and reduce the transmission of movement across its surface.

Mattresses with good motion isolation often utilize materials or technologies that absorb and distribute energy effectively. This is particularly important for individuals who share a bed with a partner and may toss and turn during the night. It helps to minimize sleep disturbances and improve overall sleep quality.

Mattresses with a quilted cover, softer materials, and/or a thicker comfort layer typically have less bounce and motion transfer compared to mattresses without these elements. These features are designed to provide a more cushioned and conforming surface, which can help reduce the transmission of movement across the bed.

The unique Hyper-Elastic Polymer grid used in Purple NewDay mattress is known for its ability to isolate motion to some extent. Purple’s NewDay mattress, on the other hand, may have a higher bounce rate due to its specific design.

The Purple brand is known for using a unique Hyper-Elastic Polymer grid in their mattresses, which offers a different feel and responsiveness compared to traditional mattress materials. This grid is designed to provide pressure relief, support, and temperature regulation.

The grid structure absorbs and disperses energy, which can help reduce the transmission of motion across the mattress. Factors such as the weight and movements of individuals sharing the bed, as well as their sensitivity to motion, can influence the level of motion isolation experienced.

While the higher bounce in the NewDay mattress can enhance ease of movement and potentially improve sex for some individuals, it may also have a negative impact on motion transfer. If motion isolation and minimizing disturbance from a partner’s movements during sleep are important to you, a mattress with a quilted cover, softer materials, and a thicker comfort layer might be more suitable.

Edge Support


Q5: How would you rate the edge support of Purple NewDay Mattresses?

Edge support refers to the ability of a mattress to provide stability and support along its edges. It measures how well the mattress maintains its shape and firmness when pressure is applied near the perimeter. A mattress with good edge support will feel solid and supportive even when sitting or lying near the edges.

Edge support expands the usable sleep surface of the mattress without feeling like you might roll or slide off the bed. This can be particularly beneficial for couples or individuals who share a bed and need to utilize the full surface area. Edge support is important for couples, as deficient performance limits both sleeping and sex to closer to the center of the bed, rather than its perimeter.

Good edge support makes it easier to get in and out of bed. With a stable edge, you can sit on the edge without the mattress significantly sinking or losing support, allowing for smooth transitions.

Purple NewDay mattress features a specific Edge Support Foam. This helps maintain the shape of the mattress over time and provide stability. This type of foam can contribute to increased support and mattress durability.

Lying on the edge of the Purple NewDay mattress did not provide adequate support in certain positions. This lack of support may be attributed to the overall construction of the mattress, which has only 2″ of comfort material and may not be sufficient for heavy-weight individuals. Purple NewDay has a decent edge support system that can make it easier to get in and out of bed by providing a solid and stable surface near the edges. This can especially be helpful for individuals who have mobility issues or prefer to sit on the edge of the bed.

Recommendation based on sleeping style

Your mattress’s quality has a direct impact on how well you sleep. Quality sleep is necessary for physical health and recovery. During sleep, your body repairs and rejuvenates tissues. A good night’s sleep is necessary for maintaining energy levels and maximizing productivity. When you sleep well, you wake up feeling refreshed, alert, and focused, which enables you to perform better in your daily activities.

Investing in a proper mattress is an investment in your long-term health. Finding a supportive and comfortable mattress, irrespective of your sleeping position, can help you fall asleep faster, reduces sleep disturbances, and promotes deep, uninterrupted sleep. Regarding mattress firmness, materials, and other features, people’s individual choices vary.

There are four basic sleep postures: Stomach, side, back, and combination positions. Sleepers of the four different positions have specific needs and requirements regarding comfort, support, and flexibility.

Stomach Sleepers:

  • Stomach sleeping can strain the neck and spine, so finding a mattress that provides adequate support and maintains proper spinal alignment is essential. Due to its supportive base Purple NewDay Mattress is acceptable for lighter-weight stomach sleepers.
  • Stomach sleepers generally require a firmer mattress to prevent excessive sinkage and maintain proper spinal alignment. A firm mattress ensures that the hips are adequately supported and prevents them from sinking too deeply. Purple NewDay Mattress is a medium-firm mattress suitable for lightweight stomach sleepers weighing under 150 pounds.
  • Purple NewDay Mattress’s GelFlex® Grid support technology, with a slightly firmer center, provides the necessary support to keep the spine aligned for stomach sleepers. This feature helps prevent excessive sinking of the hips, lower back pain, and discomfort.
  • Stomach sleepers can benefit from mattresses with enhanced breathability to prevent overheating. Purple NewDay Mattress uses materials and designs that promote airflow, allowing for a cooler sleep environment.
  • While stomach sleepers need a firm surface, it’s also important to consider pressure relief for the chest, shoulders, and other sensitive areas. Materials like GelFlex® Grid can provide some contouring and alleviate pressure points.
  • You found some support as a stomach sleeper based on your weight category of under 150 pounds. If you share your bed with a partner, consider no delay between movement and good motion isolation. Purple NewDay Mattress, with its GelFlex® Grid technology, can minimize disturbances when one person moves during sleep, ensuring a more restful night’s sleep.

Side Sleepers:

  • Side sleepers typically benefit from a mattress that relieves pressure and supports proper spinal alignment. Purple NewDay Mattress might be suitable for lightweight side sleepers due to its pressure relief and responsiveness.
  • The mattress offers a medium level of firmness. Purple NewDay Mattress is soft enough to contour your body’s curves and relieve pressure points, particularly around the shoulders and hips. Side sleepers prefer a medium-firm mattress that prevents excessive sinking, offers necessary support, and helps evenly distribute body weight.
  • Purple NewDay Mattress incorporates a unique GelFlex® Grid comfort layer that cradles the body and conforms to its curves, promoting pressure relief. This innovative feature provides zoned support to the hips and shoulders, which are the primary pressure points for side sleepers. It helps relieve pressure and promotes proper spinal alignment.
  • Purple mattresses are responsive, which means they adapt quickly to your body’s movements as you change positions during the night. Purple NewDay Mattress can be advantageous for lightweight side sleepers who tend to shift positions more frequently. If you sleep with a partner, GelFlex® Grid technology can minimize the motion transfer from one side of the bed to the other, allowing you and your partner to enjoy uninterrupted sleep.

Back Sleepers:

  • Back sleepers require a mattress that offers adequate support to maintain the spine’s natural alignment and prevent excessive sinkage. Purple NewDay Mattress can be a good option for back sleepers who weigh under 150 pounds.
  • Purple NewDay mattresses may be acceptable for lighter-weight sleepers, particularly those who sleep on their back. Back sleepers typically benefit from a medium firmness level that balances support and contouring. A medium-firm mattress ensures that the spine is properly aligned while maintaining comfort.
  • Purple NewDay Mattress pays attention to lumbar support by designing its mattresses with enhanced support in the middle. The mattress has a supportive core, such as exclusive GelFlex® Grid, and stable high-density base foam layers. This offers broad support to maintain the lower back’s natural curve and helps prevent it from sinking too deeply into the mattress.
  • Back sleepers often experience temperature regulation issues. Purple NewDay Mattress incorporates breathable materials and airflow-promoting designs to help dissipate heat and keep you cool throughout the night.
  • While support is essential, back sleepers also need a mattress that offers pressure relief for the hips, shoulders, and other sensitive areas. The GelFlex® Grid of Purple NewDay Mattress conforms around joints and pressure points to alleviate aches and pains.
  • If you sleep with a partner, consider Purple NewDay Mattress, which provides good motion isolation. The GelFlex® Grid technology helps minimize disturbances when one person moves during sleep, ensuring a more peaceful rest.

Combination Sleepers:

  • Combination sleepers require a mattress that offers both pressure relief and support. The type of sleeper changes positions throughout the night, transitioning between sleeping on their back, stomach, and side. Purple NewDay Mattress can be a good choice to cater to the needs of most combination sleepers as they change their sleeping positions while they sleep.
  • The medium-firm mattress provides a balance of support and pressure relief, catering to different sleeping positions. Based on your weight category of under 150 pounds, Purple NewDay Mattress provides some support as a stomach and back sleeper, but side sleeping might be uncomfortable.
  • Purple NewDay Mattress has responsive materials, such as GelFlex® Grid and Base Support Foam provides all-over support for comfort in any sleep position. These materials offer quick bounce-back and adapt to your movements, making it easier to switch positions during the night.
  • Purple NewDay Mattress provides adequate pressure relief for your shoulders, hips, and other pressure points. Purple’s exclusive GelFlex® Grid conforms around joints and helps alleviate pressure to ensure a comfortable sleep regardless of your sleeping position.
  • Combination sleepers who frequently change positions can benefit from a mattress with sound motion isolation. Purple NewDay Mattress’s GelFlex® Grid technology minimizes motion transfer, allowing you and your partner to sleep undisturbed even if you change positions frequently.
  • Combination sleepers can generate more body heat due to their movements throughout the night. Purple NewDay Mattress, with cooling technologies and breathable materials, promotes better temperature regulation and keeps you comfortable.


Size Price Sale Price Discount
Full $1195 $895 25%
Queen $1295 $995 23%
King $1595 $1345 16%
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