purpleflex Mattress Review

Based on Q&A session with our Chief Sleep Science Editor, www.SmartMattressBuy.com

Last updated | May 13, 2024

Smartmattressbuy.com provides objective and unbiased recommendations to help you find the best mattress for you. When you use our links to shop for products, we may earn a commission at no cost to you and in no way affects our editorial independence.

Click to View Model Options +
Purple PurpleFlex Mattress


We gather information on mattress industry, product, pricing, customer reviews and financial information from more than 50+ websites daily through our automated “bots” and use advanced data analytics techniques to evaluate and rate mattresses.



Our reviews are updated at least once a week in cases of changes, product releases, and new insights gathered from analyzing our data set.


We present our mattress reviews in a Q&A format with the intent of mirroring the thought process of how customers make mattress purchase decisions

PurpleFlex Mattress

By Brand: Purple
4.25 out of 5.0
$1299 $1299

Product Description

PurpleFlex mattress is a comfortable mattress for those on a budget.

Are you looking for a new foam mattress? Read our mattress review of Purple’s latest offering.

Purple has made a name for itself with its unique gel grid technology, which offers a feel, unlike any other mattress material. PurpleFlex is squishy yet firm. It conforms to your body shape and sleeping style for a personalized sleep experience.

PurpleFlex mattress was formerly known as the Purple NewDay. Purple’s new addition to its collection has brought its innovative gel grid technology to a more affordable price point.

But does this mattress deliver comfort and support? Based on its firmness, feel, and performance, I’ll share my unbiased and honest mattress review.

PurpleFlex mattress is an 8-inch mattress featuring a foam base and a 2-inch Purple grid comfort layer (gel layer). It offers a fast material response time, high bounce, and decent cooling properties. However, it’s worth noting that it doesn’t quite stack up to other mattresses in the Purple lineup.

 Q1. What is unique about PurpleFlex mattress? Does it provide superior cooling, comfort, back support, and pressure relief?

PurpleFlex mattress is unique due to its use of Purple gel grid technology. The gel grid is Purple’s proprietary material that offers a combination of firmness and pressure relief. This gel grid is designed to provide superior comfort by conforming to the body’s shape and sleeping position, offering personalized support.

In terms of cooling, PurpleFlex mattress does provide excellent airflow and temperature regulation. The gel grid design enhances breathability, making it a great choice for hot sleepers who tend to overheat at night.

For back support, PurpleFlex mattress offers a good balance of support and comfort, particularly for back sleepers. The gel grid helps to distribute weight evenly and maintain proper spinal alignment, reducing the risk of back pain and discomfort.

Check more options from our list of best mattress for back pain.

Regarding pressure relief, PurpleFlex mattress performs well, especially for back and stomach sleepers. The gel grid helps to relieve pressure points by contouring to the body’s shape, reducing the risk of discomfort and pain in sensitive areas like the hips and shoulders.

PurpleFlex mattress stands out for its unique gel grid technology. The mattress provides superior comfort, cooling, back support, and pressure relief compared to traditional mattresses.

Q2. How firm is PurpleFlex mattress?

PurpleFlex mattress is rated as medium-firm, typically falling around a 6-7 on a firmness scale of 1-10, with 10 being the firmest.

This firmness level is designed to provide a balance of support and comfort, making it suitable for a wide range of sleepers. The GelFlex® Grid comfort layer conforms to the body’s shape, providing targeted support and pressure relief while maintaining a supportive feel.

However, firmness perception can vary depending on individual preferences and body types, so it’s always a good idea to try out the mattress to see if it meets your specific comfort needs.

Q3. How thick is PurpleFlex Mattress?

PurpleFlex mattress is 8 inches thick. This thickness includes a foam base and a 2-inch Purple gel grid comfort layer.

Q4. Is PurpleFlex Mattress Safe?

Yes, the PurpleFlex mattress is designed with safety and health in mind.

Here’s some information about its safety features:

Materials: PurpleFlex mattress is made with non-toxic materials, ensuring that it does not contain harmful chemicals or substances that could be detrimental to your health.

Certification: The mattress is Certified Clean Air GOLD, which means it has undergone testing to ensure that it meets stringent standards for indoor air quality. This certification indicates that the mattress emits low levels of volatile organic compounds (VOCs), which can contribute to indoor air pollution.

Hypoallergenic: PurpleFlex is a hypoallergenic mattress. It is less likely to trigger allergic reactions. This benefits individuals who suffer from allergies or sensitivities to common allergens. Certain hypoallergenic mattresses are designed for allergy sufferers only. Avocado and Nolah are some of the top choices in this category. Those unable to sleep due to allergies must try New Hypoallergenic Mattresses in 2024.

PurpleFlex mattress is designed to provide a safe and healthy sleeping environment, free from harmful chemicals and allergens.

Q5. What sizes are available for PurpleFlex mattresses?

PurpleFlex mattress is available in four standard sizes: Twin, Full, Queen, and King.

These size options provide a range of choices to accommodate different sleeping arrangements and preferences.

Q6. Briefly discuss PurpleFlex mattress policy on shipping, delivery, risk-free trial, and warranty.

Here’s a detailed overview of PurpleFlex mattress policy on shipping, delivery, risk-free trial, and warranty:

Shipping and Delivery: PurpleFlex mattress typically comes with free shipping to most locations within the contiguous United States. Shipping times may vary depending on your location, but you can expect your mattress to arrive within a few weeks of placing your order. White glove delivery may be available for an additional fee, allowing for in-home setup of your new mattress.

Risk-Free Trial: Purple offers a 100-night risk-free trial for PurpleFlex mattress. This means that you can try the mattress in your own home for up to 100 nights to decide if it’s the right fit for you. If you’re not completely satisfied with your purchase, you can return the mattress for a full refund within the trial period.

Warranty: PurpleFlex mattress comes with a 10-year limited warranty. This warranty covers any defects in materials or workmanship that occur during normal use of the mattress. If your mattress is found to be defective, Purple will repair or replace it at no cost to you. It’s important to note that the warranty is only valid for the original purchaser of the mattress and is non-transferable.

Purple’s shipping, delivery, risk-free trial, and warranty policies are designed to provide customers with a hassle-free shopping experience and peace of mind when purchasing a new mattress.

Pros & Cons

Q1. Who would you recommend PurpleFlex mattress to?

The PROS of this mattress are:

  • Unique GelFlex® Grid provides exceptional pressure relief and support.
  • Superior cooling properties ensure a comfortable sleep environment.
  • Affordable price point compared to other Purple mattresses.
  • Hypoallergenic materials suitable for sensitive sleepers.
  • 100-night risk-free trial and 10-year warranty for confidence in your purchase.

Q2. Who should avoid PurpleFlex mattress?

Here are the CONS of this mattress:

  • May feel too firm for lighter side sleepers.
  • Lacks some features of higher-end Purple mattresses.
  • Limited contouring compared to memory foam mattresses.


In this section of mattress review we will discuss the firmness of PurpleFlex in detail.

Firmness is a key factor in how comfortable a mattress feels. Mostly, it is a matter of personal preference. PurpleFlex is a medium-firm mattress offering a balance of support and comfort. Such balance appeals to many sleepers.

On a firmness scale of 1 to 10, with 1 being very soft and 10 being very firm, PurpleFlex mattress is typically rated around 7.5. This places it in the medium-firm range, which is a popular choice for those who need a combination of support and pressure relief.

When it comes to different sleeping styles, PurpleFlex mattress performs well for back sleepers. The medium-firm feel provides good support for the lower back, helping to maintain proper spinal alignment.

For side sleepers, especially those who are lighter in weight, PurpleFlex mattress may feel a bit too firm. This could lead to discomfort around the shoulders and hips, as the mattress may not contour closely enough to relieve pressure points.

Stomach sleepers, on the other hand, may find PurpleFlex mattress to be supportive enough to keep their spine properly aligned. The medium-firm feel helps prevent the hips from sinking too far into the mattress, which can help reduce tailbone pain.

Precisely speaking, medium-firm feel of PurpleFlex mattress makes it a versatile option. This mattress should work well for many sleepers. However, as with any mattress, personal preference plays a big role in determining how comfortable you find it.

Material & Construction

Q1. What are the unique technology, design, and materials used in the construction of the PurpleFlex mattress?

To know the insides of your mattress, you must learn the materials that goes in your mattress and the layers it is placed upon. In this section of our mattress review, we are going to learn the unique technology, design, and overall construction breakdown of PurpleFlex mattress.

PurpleFlex mattress is designed with a focus on comfort, support, and innovation. It incorporates unique technology, materials, and design elements that set it apart from traditional mattresses.

With a commitment to quality and customer satisfaction, the PurpleFlex mattress offers a range of features that cater to different sleeping needs and preferences.

Hypoallergenic and Cooling Properties:

One of the standout features of PurpleFlex mattress is its hypoallergenic properties. Made with non-toxic materials and certified as Certified Clean Air GOLD, this mattress is ideal for those with allergies or sensitivities. Additionally, the mattress is designed to promote airflow and regulate temperature, keeping you cool and comfortable throughout the night.

Unique Technology and Design:

At the core of PurpleFlex mattress is the innovative GelFlex® Grid technology. This grid-like structure is designed to provide both support and pressure relief, adapting to your body’s shape and sleeping position. The grid also helps to dissipate heat, ensuring a cool and comfortable sleep surface.

Construction Breakdown:

PurpleFlex mattress is constructed with four layers, each serving a specific purpose to enhance comfort and support:

Softflex Cover: The Softflex cover is a breathable, stretchy material that flexes seamlessly with the GelFlex® Grid. It enhances the overall airflow of the mattress, keeping it cool and comfortable.

GelFlex® Grid: The GelFlex® Grid is the heart of PurpleFlex mattress. It is designed to dissipate heat and relieve pressure points, providing a supportive yet comfortable sleep surface. The grid adapts to your body’s shape, ensuring personalized support throughout the night.

Edge Support Foam: The edge support foam increases support and mattress durability. It helps to prevent sagging and provides a stable surface for getting in and out of bed. This feature is particularly beneficial for those who struggle with mobility or need extra support.

Base Support Foam: The base support foam stabilizes and supports the comfort layers above it. It provides a solid foundation for the mattress, ensuring long-lasting durability and support.

PurpleFlex mattress is a testament to innovation and design in the mattress industry. Its unique GelFlex® Grid technology, hypoallergenic properties, and cooling features offer a comfortable and supportive sleep surface for a wide range of sleepers. Whether you’re looking for relief from pressure points, back pain support, or a cool and comfortable night’s sleep, PurpleFlex mattress delivers on all fronts.


PurpleFlex Mattress
Materials & Construction (1=Least, 5=Best) (4.25/5)
Repositioning (1=Least, 5=Best) (4.25/5)
Comfort (1=Least, 5=Best) (4.25/5)
Cooling (1=Least, 5=Best) (4.25/5)
Motion Isolation (1=Least, 5=Best) (4.25/5)
Edge Support (1=Least, 5=Best) (4.25/5)
Overall Rating 4.25/5
Rating Scale: 1 = Average, 2 = Good, 3 = Very Good, 4 = Excellent, 5 = Winner



Q1. How would you rate PurpleFlex Mattress from a repositioning & responsiveness perspective? 

  • Repositioning & Responsiveness

From a repositioning and responsiveness perspective, PurpleFlex mattress performs well. The GelFlex® Grid comfort layer is highly responsive, quickly adapting to changes in sleep positions. This means that when you move or reposition during the night, the mattress adjusts to support your new position almost instantly. This can help reduce feeling “stuck” in one position and make it easier to find a comfortable sleeping position.

The grid design of the PurpleFlex mattress provides a good balance of support and cushioning, which can be beneficial for repositioning. The grid collapses under pressure but stays supportive elsewhere, providing a supportive surface for repositioning without feeling too firm.

The mattress offers good repositioning and responsiveness, making it a suitable choice for those who frequently change positions during sleep.

Comfort, Back Support, Pressure Relief


Q2. How would you rate PurpleFlex Mattress for providing comfort and pressure relief to sleepers? 

  • Comfort & Pressure Relief

PurpleFlex mattress is rated highly for providing comfort and pressure relief to sleepers. The GelFlex® Grid comfort layer is designed to adapt to your body’s shape, providing customized support and pressure relief where you need it most. This can help reduce pressure points and alleviate discomfort, especially for side sleepers who may experience pressure buildup around the shoulders and hips.

Its medium-firm feel provides a good balance of comfort and support. The firmness of PurpleFlex mattress ensures that you feel cradled and supported throughout the night. This can help promote better sleep quality and reduce tossing and turning.

It is highly rated for its ability to provide comfort and pressure relief to sleepers, making it a great choice for those looking for a supportive and comfortable mattress.

Cooling & Temperature Control


Q3. How would you rate the cooling and overall temperature control characteristics of PurpleFlex Mattress?

  • Cooling

PurpleFlex mattress is engineered with cooling in mind. Its design promotes airflow, preventing heat buildup and ensuring a comfortable sleep temperature. The Purple grid, a key feature of the mattress, is designed to dissipate heat, keeping you cool throughout the night. This makes it suitable for hot sleepers or those who live in warmer climates.

  • Temperature Control

When it comes to temperature control, PurpleFlex mattress excels. The innovative Purple grid technology helps regulate temperature by dissipating heat and maintaining airflow. This, combined with the breathable cover, creates a sleep surface that stays cool and comfortable all night long. Whether you tend to sleep hot or just prefer a cooler sleep environment, the PurpleFlex mattress is designed to keep you comfortable.

Motion Isolation and Sharing a Bed


Q4. Does PurpleFlex Mattresses provide reasonable motion isolation when sharing a bed with others?

  • Motion Isolation

PurpleFlex mattress offers effective motion isolation, making it ideal for couples or anyone who shares a bed. The unique construction of PurpleFlex, especially the GelFlex® Grid comfort layer, helps to absorb and minimize motion transfer. This means that if your partner moves or shifts during the night, you’re less likely to feel it on your side of the bed. This can lead to a more restful sleep, especially if you or your partner are prone to tossing and turning. The mattress does a great job of isolating motion, ensuring you can sleep soundly without being disturbed by movements on the other side.

Edge Support


Q5. How would you rate the edge support of PurpleFlex Mattresses?

  • Edge Support

The edge support of PurpleFlex mattress is decent, but it may not be as strong as mattresses with reinforced edges or coil support systems. The edge support foam helps to provide some stability and prevents excessive sagging when sitting or sleeping near the edge of the mattress. However, the lack of coils or additional edge support features means that the edge support of PurpleFlex mattress may not be as robust as some other mattresses on the market.

If you tend to sit or sleep near the edge of the mattress frequently, you may notice some compression or instability. However, for most people, the edge support of PurpleFlex mattress should be sufficient for normal use.

Recommendation based on sleeping style

PurpleFlex Mattress for Side Sleepers:

PurpleFlex mattress is generally suitable for side sleepers, although individual experiences may vary depending on factors such as body weight and personal preference. The medium-firm feel of the mattress provides a good balance of support and comfort, which can help alleviate pressure points and promote proper spinal alignment for many side sleepers.

The GelFlex® Grid comfort layer is particularly beneficial for side sleepers. It conforms to the body’s curves and provides targeted support where needed. This can help reduce pressure buildup around the shoulders and hips, which are common areas of discomfort for side sleepers.

However, some lightweight side sleepers may find PurpleFlex mattress too firm, especially if they prefer a softer feel that allows for more sinkage. In these cases, adding a soft mattress topper may help improve the overall comfort of the mattress for side sleeping.

While PurpleFlex mattress can be a good option for many side sleepers, it’s important to consider individual preferences and body types when choosing a mattress.

PurpleFlex Mattress for Back Sleepers:

PurpleFlex mattress is a great choice for back sleepers. For back sleepers, the medium-firm feel offers excellent support, particularly for the lower back and hips. The GelFlex® Grid comfort layer conforms to the body’s shape, providing targeted support and promoting proper spinal alignment.

PurpleFlex mattress is a versatile option that caters to a wide range of sleeping styles. Whether you prefer sleeping on your back or your side, PurpleFlex mattress offers the comfort and support you need for a restful night’s sleep.

PurpleFlex Mattress for Stomach Sleepers:

PurpleFlex mattress can be a good choice for stomach sleepers, but individual comfort preferences and body types play a significant role in mattress suitability. Stomach sleepers generally benefit from a firmer mattress to prevent excessive sinkage, which can lead to spinal misalignment.

The medium-firm feel of PurpleFlex mattress provides a balance of support and cushioning, which can benefit some stomach sleepers. The GelFlex® Grid comfort layer helps distribute weight evenly, reducing pressure points and promoting proper spinal alignment.

However, some stomach sleepers may find it too firm, especially if they prefer a softer feel. Adding a mattress topper may help provide additional cushioning and comfort in these cases.

Concluding Remarks

In conclusion, PurpleFlex mattress offers a compelling blend of innovative design, advanced technology, and exceptional comfort. Its standout feature, the GelFlex® Grid comfort layer, provides targeted support and pressure relief, accommodating various sleeping positions. This makes it suitable for back, side, and stomach sleepers alike, offering a balanced level of firmness that promotes proper spinal alignment.

Beyond its comfort and support, PurpleFlex mattress is also designed with temperature regulation in mind. The breathable construction and cooling properties of the GelFlex® Grid help dissipate heat, ensuring a comfortable sleep environment throughout the night. This is especially beneficial for hot sleepers or those who live in warmer climates.

Moreover, PurpleFlex mattress is hypoallergenic and durable, adding to its appeal. With its ability to adapt to individual body shapes and sleeping styles, PurpleFlex mattress is a versatile option that caters to a wide range of sleepers.

In simple terms, this mattress is a top choice for anyone seeking a high-quality mattress that delivers both comfort and support.


Size Price Sale Price Discount
Twin $699 $699 0%
Full $1199 $1199 0%
Queen $1299 $1299 0%
King $1599 $1599 0%
Get Coupons
Cashback from www.smartmattressbuy.com when you purchase a Purple mattress

- Purple Offers
  • Up to $300 off Purple and Purple Plus Mattresses.
  • Up to $400 off Restore Hybrid Collection Mattresses.
  • $500 off Rejuvenate Luxe Collection Mattresses.

Price History

Coupons & Deals

  • Up to $300 off Purple and Purple Plus Mattresses.
  • Up to $400 off Restore Hybrid Collection Mattresses.
  • $500 off Rejuvenate Luxe Collection Mattresses.